LORE is a meme-token platform that brings together the full spectrum of internet cultures, blending on-chain creativity with a new kind of social economy. With a built-in marketplace and DAO functionality, it enables communities to create, trade, and govern their own digital lore. We designed the brand and product, together with @mnrr, around the idea of the “LORE Explorer,” combining playful cultural references with a contemporary, clean, and highly intuitive interface. The result is a system that feels both fun and future-focused, making the chaos of internet culture accessible and beautifully navigable.