PlanetaryX is a biodiversity finance protocol built as an alternative to conservation funding that gets promised but never verified. It works through two tools: a field app where scientists log conditions on the ground, and a web portal where buyers explore verified biodiversity data and trade the resulting assets. We led branding, product design, UX/UI and web design, shaping each interface around its user: large touch targets and fast inputs for long days outdoors, calm tables and generous whitespace for buyers far from the land. Real photography of forests, hands and texture keeps every asset tied to the biome it represents.