Climate Week Argentina is the country’s first climate week, a gathering of voices, territories and initiatives built around one premise: Argentina is a regenerative powerhouse. Together with the CWA team, we designed the visual identity and website to show that potential with optimism. The sun, a palette drawn from Argentine landscapes and the art direction bring it to the front, while irregular strokes carry the human side, regular geometry adds science and technology, and a diamond taken from native weavings works as the minimal element. The result is a modular system that organizes six color-coded thematic axes into one language, as diverse and full of spirit as the country it represents.
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